The designers

Portrait Marion Delanoë Samuel Huguenin


Driven by an early desire for freedom, Samuel knows that he does not want to take his BAC or follow long studies. He has always liked to draw, tinker, create with his hand in the broadest sense of the word.
During an internship in Morteau in the Jura region of France and in search of his future profession, he discovers the work of jewelry as an absolute neophyte. The geographical proximity of Switzerland, his father's native country, and the predominant watchmaking culture of the region may have influenced him.
Barely immersed in the world of jewelry creation and craftsmanship, Samuel is seized by the environment of the workbenches and tools, and within a few hours he recognizes his vocation.
Every aspect of the work, whether it be theoretical or manual, workshop or modeling, instills in him the desire to get involved.
He chooses his training in a professional high school in Morteau and during an internship with an Alsatian craftsman, realizes his very first independent creation, not imposed by the school: a ring adorned with his name.
Samuel gets his first job as a jeweler in Alsace, two years in a workshop whose leader will later become Meilleur Ouvrier de France. A difficult period, he admits, but one that was very formative.

The rest is obvious in his mind: in order to break into the high jewelry industry, he had to move to Paris. However, his style will not be oriented towards the influences of the great classic brands. Samuel was attracted at the time by the work of Anjuna, especially her multi-finger rings with a hip hop aesthetic.

He climbs the ladder and gets his second job in a workshop in Seine-et-Marne. In these years 2006, the era of social networks asserts itself and he shows some pieces on Myspace. That's how his first orders are born. Some customers of this time are still loyal to him.
The principle of ordering and creation linked to a meeting became Samuel's favorite protocol: this approach guarantees the birth of pieces with a strong and pointed character, which is forbidden by the notion of a collection aimed at the widest possible audience.
Samuel is then both a micro-enterprise and an employee.

The economic crisis of 2009 led to his dismissal, forcing him to look into his business project.
The latter, ST Jeweller, was launched in 2010. Samuel then devoted himself exclusively to metal work, gold and silver, and launched his first collection. He will further affirm the identity of his brand in 2013, giving it his name in order to imprint the human and artisanal dimension of his work, and will set up his workshop-showroom in the third arrondissement of Paris.

Over the years, he has built up customer loyalty and, in the pure tradition of the jewelry industry, follows their personal career paths. Even today, jewelry remains a present full of symbols and punctuates our life stages, making a link and meaning. We offer it for a baptism, a diploma, access to the majority, engagements, weddings and their anniversaries. It has vocation to be transmitted thereafter, being part of a perennial circle. The nice surprise reversed is when a young customer offers one of his pieces to an elder.

In 2014, Samuel is interested in hot enamel (glass powder that is baked in a furnace and then poured onto frames). The tools used to cut enamel are sometimes similar to those needed to work with gems, so he decides to include them in his creations. He follows a one-week training course in stonecutting, invests in the acquisition of the necessary machinery, studies the methods of cutting.
This new dimension allows him to realize a strong wish: to integrate color in his creations. He mainly focuses on hard stones, which are more affordable than precious stones. An asset that allows him to work on gems with generous dimensions and to experiment with less risk.
Opaque or translucent, Samuel likes stones of character with inclusions and lines, with an intrinsic and millennial signature for a strong and disturbing graphic rendering.

In the meantime he meets his partner and right-hand man, Marion Delanoë. With a background as artistic director, she will design, among other things, costume jewelry collections for Chanel. Marion feeds off Samuel's technical support while he benefits from her creative eye. Each one shares the development of particular models.

Samuel Huguenin's pieces are a testament to his unadorned refinement and a powerful sense of purity.
The art of propelling the archaic in the noble sense into modernity.

Camille Salmon